It’s not headline news that the amount of data individuals and firms produce is and will continue to grow exponentially. It’s also not headline news that the cost of storing and accessing this data is increasingly cheaper.
It’s hard to imagine but once upon a time, organizations would discard what could have potentially been information with the ability to uncover critical business insights. This disposal of data was seen as justifiable given the cost of storing it as well as limitations in querying and mining it.